when we learn


what Western marketers can learn from China.

digital marketing.

source: harvard business review  |  1 June 2019

Chinese marketers have developed a unique approach tailored to China’s mobile-first consumer. It relies on the creation of shareable, viral content and it is faster, cheaper, and more effective than the traditional Western marketing paradigm.

new retail: born in China and now going global.

digital transformation.

source: Tompkins inc |  21 May 2019

For years the question was, “who will win, the bricks or the clicks?” The winner is ‘New Retail’. Retail is everywhere and everything. Stop using the words ‘retail’ and ‘stores’ interchangeably and look to China for a view of their present and our future.

TI SENTO – Milano makes its first foray into China.

digital commerce.

source: fashion united  |  19 April 2019

TI SENTO – Milano, the European jewellery brand, is making its first foray into China and plans to launch officially in the Chinese market later this year. In Five Degrees we have found a partner to support us end-to-end and to localise and activate our brand in the Chinese market.” says Arjan van Zuylen, CEO of TI SENTO – Milano.

China is fast becoming the world's creative superpower.

digital learning.

source: dezeen  |  17 April 2019

And it is doing it on its own terms. No longer an emerging nation that needs to learn from the west or copy its way to commercial success, China is in many ways already ahead of the rest of the world.

Gateway O offers social commerce solution for fashion/ design brands.

digital commerce.

source: Modint Logistics  |  28 January 2019

Gateway O offers the first full-service social commerce solution for Western for fashion and design companies that want to promote their brand and sell their products in China.

Chinese mobile users drive global app market.

digital learning.

source: CNBC  |  21 January 2019

As one of the world’s largest smartphone markets, China accounts for almost 40 percent of the $101 billion consumers spent on apps worldwide through paid downloads, in-app purchases and in-app subscriptions last year. Most of those purchases were made in mobile gaming.

influencer marketing in China: a necessity.

digital marketing.

source: China economic review  |  21 December 2018

For marketers operating in China, collaborating with influencers has become one of the key components of their overall marketing strategy. It’s no longer a question of whether or not to collaborate with influencers, but how and when.

how China’s first e-commerce law will shape e-tailers’ future.

digital learning.

source: jing daily  |  10 December 2018

A new e-commerce law in China will go into effect on January 1, 2019, further regulating the country’s online luxury sales market. The new rules are generally being interpreted as positive for the sector, but they will certainly change the way brands do business in China. One practice that definitely won’t benefit from the law is daigou buying.

a preview of your Chinese future.

digital learning.

source: foreign policy  |  7 December 2018

Chinese expats are the entrepreneurs and investment bankers, the trendsetters and technology prophets. Mandarin has largely replaced English as the international lingua franca. This is how a Chinese world order might appear when looked from a distance, but beyond its technical achievements, does China’s vision for the future still represent a recognisable world?

Mogu takes gamble with IPO.

digital commerce.

source: business of fashion  |  6 December 2018

Over the past two years, Mogu has incubated a stable of 48,000 fashion influencers who pumped out content to more than 62.6 million active users, mainly from China’s free-spending post-90s generation. Customers can buy fashion featured in the live broadcasts, an increasingly popular purchasing method in China.

Tencent plays an aggressive new game: luxury.

digital transformation.

source: technode  |  30 November 2018

Tencent’s reliance on luxury brands to drive growth has reached a new level – as has the stiff competition it will face to dominate that sector. Tencent is not alone betting on the Chinese luxury appetite. Its major rival Alibaba Group has also ramped up its efforts to lure brands to sell on their platform.

how Western brands can avoid cultural insensitivity.

digital marketing.
source: jing daily  |  29 November 2018

Why are China’s new generations so hard to please? The answer is: they are not, if you do it right. No more red lanterns, dragons, the Oriental riff, or other cliché motifs from the stereotypical Chinese chain restaurants abroad. 

new Chinese e-commerce policy to benefit foreign sellers.

digital commerce.
source: inside retail Hong Kong  |  28 November 2018

The Chinese government last week announced that it will improve its e-commerce retail import policy to boost consumption. The new policy ensures that China’s existing approach to cross-border e-commerce continues.

consumer dichotomy in focus.

digital commerce.
source: China daily  |  26 November 2018
Two distinctive sets of consumers are on the rise in China, each with its own motivations and spending patterns, which leaves room for new business entrants to cash in on the world’s largest consumer market, a survey has found. Contrary to many other countries, China’s consumer dichotomy is real.

a cautionary tale for global brands eyeing China.

digital marketing.
source: south china morning post  |  25 November 2018
While many want to cash in on China’s fast-growing market, brands need to respect their customers first. It may have taken D&G more than 20 years to build their brand in China, it only took people on social media a day to completely destroy it.

digital marketing in China is a balancing act.

digital marketing.
source: bloomberg  |  22 November 2018
Outrage is spreading China over a video ad campaign for Italian luxury brand Dolce & Gabbana that shows a Chinese model struggling to eat spaghetti and pizza with chopsticks. This is hardly the first instance of brand managers thinking it’s a great idea to play with cultural stereotypes, only to be met with accusations of insensitivity or plain racism.

highstreet fashion brands rocking it in China.

digital commerce.
source: business of fashion  |  20 November 2018
Alibaba’s official classification of a “Taobao village” is one where more than 10 percent of households run Taobao stores, with total annual online revenue reaching at least 10 million yuan (about $1.5 million).

companies must embrace China-specific strategies.

china department.
source: south china morning post  |  19 November 2018
Over its 40 years of reform, China has been gradually opening up, sector by sector, to non-state and in particular, foreign companies. Many sectors are already open to foreign participation, including consumer goods, retail, automotive parts and appliances.

new China e-commerce law is game changer.

digital learning.
source: tech node  |  13 November 2018
Much like its first group of users, who have gone from teenagers to grown-ups during the period, China’s e-commerce industry is also facing growing pains. From January 2019, it will also be subject to a new set of rules with which it must navigate its path to adulthood.

China's e-commerce model may not work elsewhere.

digital commerce.
source: sixthtone  |  12 November 2018
China’s rural e-commerce industry represents the culmination of years of investments in infrastructure and changing consumer preferences. Other countries may want to learn the secrets of this model or should they focus on the unique needs of their own countries.

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